Do you have a great product or service but limited sales? In order for a business to be profitable, people must first know it exists. This is why brand awareness & promotional marketing for a business are so important. Typically small business owners know they should have a website and even have a presence on social media platforms such as Facebook and Twitter, but they are unaware of how to best utilize these vehicles to meet their goal of increased sales. In this workshop the following topics will be discussed: what brand awareness means for a business, why it's so important and a variety of marketing vehicles to help a business increase it.
The first session will then will be followed up by a session on how to utilize Email Marketing specifically to help increase its brand awareness. Topics that will be covered are:
What email marketing is, and what it isn't
How business owners can use it to build closer relationships with their audience
Tips and techniques for email marketing best practices
How to decide on the best format, content, and frequency of email marketing for your business
Tools for building a mailing list and keeping subscribers loyal and engaged
Tracking results and what to do with this valuable information