Adams releases report on craft beverage industry
by Patrick Kearns
May 28, 2017 | 2415 views | 0 0 comments | 119 119 recommendations | email to a friend | print
Brooklyn Borough President Eric L. Adams learned about the bottling process on a tour of the New York Distilling Company in Williamsburg. (Photo by Erica Sherman/Brooklyn BP’s Office)
Brooklyn Borough President Eric L. Adams learned about the bottling process on a tour of the New York Distilling Company in Williamsburg. (Photo by Erica Sherman/Brooklyn BP’s Office)
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As New York City undergoes a craft beverage boom, Borough President Eric Adams is making sure that the growth and success are sustainable and beneficial to Brooklyn.

After holding several meetings with stakeholders in the craft beverage industry, Adams last week released his office's report, “Brewing an Economic Boom in Brooklyn?”

“We’re here to distill the best from our craft beverage industry, a multi-million dollar growth opportunity for our city,” said Adams. “The five boroughs are home to some fabulous fermenters, Brooklyn especially, and the city and state can do more to make them global brands.”

Adams’ recommendation calls on on the Economic Development Corporation (EDC) to create a single point of contact for operators looking to enter or grow in the sector.

“We’re proud to be brewing 100 percent of our beer right here in Brooklyn, but it certainly has its challenges,” said Tony Bellis, co-owner of Kings County Brewers Collective. “It’s tremendously important to have city and state support so we can continue to flourish.”

There are also a multitude of license changes that could help grow the industry, the report found. It suggests the state update the laws to allow tastings and direct sales, create a new distillery pub license, and allow establishments to get a liquor license to serve as early as 8 a.m. to reach brunch crowds and English Premier League soccer fans.

“The legislative changes proposed in the report would help small businesses and distillers grow and allow us to add more employees,” said Josh Morton, owner and founder of Barrow’s Intense Ginger Liqueur.

To better market the craft beverage industry, Adams is calling for the creation of a citywide website that can be regularly updated when new businesses start up, along with easy-to-use guides and transit directions to existing brewers and distillers.

He’s asking the state to adopt a regulation like in California, Michigan and Oregon that allows craft beverage companies to announce where to find their products on social media.

“This initiative is even more important as Brooklyn grows into a manufacturing hub for beer, wine, and spirits recognized the world over,” said Andrew Hoan, president and CEO of the Brooklyn Chamber of Commerce.

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