Putting the 'community' in community banking
by Meghan Sackman
Nov 28, 2017 | 856 views | 0 0 comments | 21 21 recommendations | email to a friend | print
Adrian Jones has been in banking for over 11 years, and has learned over that time that the business is about much more than money.

As vice president of First Central Savings Bank (FCSB) in Ridgewood, Jones found that focusing on the needs of the people and the community benefits everyone on a larger scale.

He believes the privately owned bank on Myrtle Avenue has a great advantage over larger banks due to its different philosophy on customer interaction.

“It’s called common-sense banking,” Jones explained. “It’s understanding the fact that not everyone’s going to be the perfect model, perfect mold. There are people that come to me and I am able to help them, where the big banks have already turned them down.”

According to Jones, small business owners in Ridgewood are the “unsung heroes” of the community, and investing in them is investing in the future of the neighborhood. His background as an entrepreneur makes him excited and willing to help other entrepreneurs succeed.

“Whether a bank is big or small they all do the same things,” he said. “So what sets a bank apart from the others? The vision of what they are trying to do. The vision here is to be a part of the community and enrich the community from the inside out.”

Jones said he spent about 80 percent of his time walking around Ridgewood, meeting business owners, and getting to know the residents of the area when he first joined the branch.

“I heard about the community board meeting, and I thought, 'these are the people I want to talk to,'” Jones said. “The people that are so passionate about the area that they live in, to let them know I’m here to help. Unlike normal banking, I’m committing myself to this neighborhood.”

Part of that commitment is organizing future fundraising events to help out different groups in the community, including one to help local high schools that is already underway. Jones is always looking for suggestions on new groups to assist.

“I want to be a part of the community, not just somebody investing in the community.”

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