More than 100,000 Jewish families throughout the city will struggle to put food on the table this season due to job loss, a lack of savings, or credit card debt, according to the Food Bank.
The price of Kosher food rises sharply during Passover, particularly proteins, the Food Bank reported, making it even more difficult to afford healthy meals.
“We are seeing an astounding number of clients who are faced with the daily painful choice of deciding between necessities,” said Met Council CEO William E. Rapfogel. “Do they provide nutritious meals for their family, pay the rent, or purchase medicine?”
The Virtual Food Drive mirrors online grocery shopping. Users can choose staple Passover items to fill a shopping cart and then check out to secure a donation.
Goods are bought wholesale by the Food Bank and the Met Council, making them more affordable.
“Our joint Passover Virtual Food Drive is the first of what we hope will be an annual campaign to bring meals and dignity during the holiday season,” said Food Bank President and CEO Margarette Purvis.
The drive will run from March 19 through April 14. For more information, visit Foodbanknyc.org/Passover.