The “Hate Has No Business Here” campaign is being rolled out across 21 business improvement districts to combat narratives that purport racism, xenophobia, homophobia, and misogyny, especially as they impact the city’s small business community.
The idea for the campaign first came from Amanda Neville, who owns Tipsy, a wine shop on Myrtle Avenue in Clinton Hill.
“One of the business owners in our community was targeted with hateful comments via social media immediately after the election,” said Neville. “Many of us along Myrtle Avenue were trying to speak out against divisiveness and hate. I thought it would be powerful to come together with one message, one visual to signal that we stand together.”
From there, the Myrtle Avenue Brooklyn Partnership took the idea and created posters, fliers and postcards in multiple languages. Partners like Ridgewood’s Myrtle Avenue BID and Jackson Heights’ 82nd Street Partnership have since joined.
“Our city’s small business community is incredibly diverse,” said Meredith Phillips Almeida, executive director of the Myrtle Avenue Brooklyn Partnership. “We are not only embracing that diversity through this campaign, we are rejecting rhetoric that challenges how valuable it is.
“We timed the campaign to coincide with Independence Day because we believe that one of the most patriotic things you can do is love your neighbors,” Phillips Almeida added.